For those of you looking for something new to keep busy with, Instagram reels has gained tremendous popularity since it first launched. It is an advanced version of the Instagram stories and Carousel posts feature, and is the most widely used to convey messages and drive brand awareness in the world of digital marketing. Reels are a short-form of videos that run for about 15 seconds. They are created by adding the best music and video effects. Reels have proven to be one of the most popular marketing tools on Instagram today.
The working of the reels feature is similar to Instagram stories. One of the best parts of this feature is that anyone can use it without any specific training. For the convenience of beginners, Instagram has made a wide range of editing tools available on their platform to create these reels. These tools make it easier for beginners to add AR effects, trim and crop videos, add audio and adjust speed controls. Apart from that, it also allows users to combine multiple videos, and to align and trim them to create seamless transitions.
For those users whose Instagram profile is public, reels would work as a great marketing tool to expand the reach of their brand and business.
If you are trying to create the best Instagram reels to drive more engagement on your Instagram profile, here are five of our best tips:
1. Use native reels to create content
The Instagram reels comes with features such as an instagram video editor, visual effects and a vast library of music. It helps users to create videos within minutes. Whenever you have experimented with any new feature, the editing tool will keep motivating you to use that feature again for your next reels. So, to increase engagement on your Instagram account, always make sure that your reel is created using the best AR effects with proper editing and recording. The best part is that all of this can be done on the same platform. However, it is important to note that Instagram reels will not perform well if you are not native. This means that you can only create videos on Instagram.
2. Your reel should grab viewer attention in the first few seconds
The first few seconds of the Instagram reel are more crucial for effective Instagram marketing. Make sure that your video content has the power to grab the attention of the viewer instantly, and that they are inclined to watch it again and again. Try to add a flashing piece of content or stickers on the top edge of the video. Fifteen seconds is long enough to attract the target audience if the content is good enough. To make 15 seconds work, try to add some creative transitions and interesting edits to your Instagram reel.
3. Leverage the Q&As strategy in your Instagram reels
When it comes to thinking of content ideas to create Instagram reels, nothing can be more helpful than using the brainpower of the community around you. Using Instagram reels to respond to viewer questions will be a great way of inviting them back to visit your Instagram account. You can also add a CTA at the end of the reel; it is like inviting your audience to put up more questions or give feedback on your content. Doing this helps to increase the engagement on your Instagram profile. Adding a CTA button in your reels is a great guide for viewers as it makes it easier for them to understand how to get the right information about your product or services.
One way to incorporate the feedback from your audience is by taking a question from all the comments and creating another Instagram reel to respond to the same. Using this tactic, one can create interrelated content to engage the audience. The audience will always love to return to those platforms where they see their questions getting answered. The only way of getting engagement on Instagram reels is by keeping the conversation two-way always.
4. Make sure the story looks complete in your Instagram reel
You might be wondering how is it possible to tell a complete story to the viewer in just 15 seconds of an Instagram reel? Storytelling decides the reach of the video, and it is one of the most crucial factors to keep in mind while making a social media marketing strategy. It is your story that connects your brand or yourself with the audience. One of the easiest ways of engaging the audience through Instagram reels is to start talking about the people with whom you want to connect or engage. People love being noticed, especially other influencers and brands.
5. Creation of custom reel thumbnails for more views to your feed
Whenever you create a new Instagram reel, remember to add thumbnails. You can select thumbnails either from a single frame of your video or even upload a custom image. By adding thumbnails to your favorite graphics editing program, you can give a cohesive look to your Instagram reel account. The reel thumbnail will not be visible in the explore feed. It works only when the viewer visits your Instagram profile. Custom thumbnails make it easier for visitors to find your profile and view videos that they find interesting.
If you are bored of using the old features of Instagram, try Instagram reels. It feels like you are using a new app. The best part about the Instagram reels feature is that it is easy and simple to use. If you follow the above Instagram marketing strategies, you will succeed in boosting organic engagement through Instagram reels. All that is required is to keep an eye on the latest social media trends while creating an Instagram reel. It makes it easier for an Instagram video editor to create a reel based on the most popular, trending video and audio effects.
With its great features, Instagram reels has quickly become the biggest competitor to TikTok. There is no doubt that the Instagram reel tool is becoming the best way of building a brand presence online before targeting audiences.