A well-designed website brings in more leads and boosts the chances of business success. With millions of websites available, you might be wondering how yours can be unique, and most importantly, feature better functionality.
Most people will judge the credibility of a business by just having a look at its website. When hiring a web design Austin company, you need to be sure that they will create an attractive website that will attract visitors and direct them into taking action. To achieve that, here are six crucial aspects that your business website should have for better effectiveness.
6 Key Aspects That Make Up Effective Web Design
1. Mobile Friendliness
Around 48% of website visitors are mobile device users. The use of mobile devices has been increasing and will continue doing so, and that’s why you should strive to ensure your site is mobile-friendly. We’ve already mentioned that mobile phone users contribute to almost half of the web traffic; suppose your site isn’t mobile friendly? You’ll be losing lots of visitors who would have probably converted to buyers.
The mobile version of a website should be less cluttered compared to the desktop version. Having a mobile-friendly website will offer a great user experience to customers and help your website rank higher on search engines.
2. Ease of Navigation
A properly designed website will be easy to navigate. If a visitor struggles to find what they are looking for, they will leave the site and probably go to the competitors where they’ll get a better experience. This will increase the bounce rates, which negatively affects the site’s ranking. A hard to navigate site leave wrong impressions on a visitor, and they may even avoid visiting the site in the future.
3. Faster Loading Speeds
Unfortunately, some designers tend to overlook this crucial aspect of a website. Speed significantly impacts the conversion rates of a site. Without a doubt, speed will impact the user experience in a site. Studies have shown that many visitors will bounce in case there is a delay in loading. No one wants to waste their time in a slow loading site. Even if they still stay on your site, they will have already gotten a bad impression of your business. That means a drop in conversions. A good website that loads faster enhances the user experience and encourages visitors to stay longer.
4. Color Schemes
A good website should represent the personality of a brand. Colors of text and background should form a contrast to ensure content easily readable. If customers visit a site and find it hard to read what it contains, they will definitely leave and look for better options. The colors should not exceed five. A harmonized color combination enhances the user experience and motivates them to navigate through the site further.
A good website has a well-organized structure. It should not be cluttered to make it easy for users to find what they are looking for and make them want to visit your site in the future. As much as the visual aspect is essential, it’s supposed to be functional too. Proper organization will also make it easy for search engines to prioritize your most important content, making it more SEO friendly.
After doing something, it’s always good to see results. A good website should have analytic tools for measuring its traffic and efficacy. Tracking helps you analyze users’ behavior. Do the visitors click the site and leave after a few seconds? What are the conversion rates? If they are low, there might be problems in your site that need to be rectified as soon as possible.
We all know the benefits of a website to a business. However, a website is not just any website. If you want your business to be successful, get a well-designed website that will hook up visitors, and ensure they have the best experience. The more you make work easier for your visitors, the higher their chances of completing your desired action.