Any small business that wants to be successful in 2022 needs to have an effective digital marketing plan, including hiring an SEO company. Search engine optimization is more important than ever for driving organic traffic to your website, no matter what products or services you have to offer.
What Is SEO?
Search engine optimization improves the visibility and ranking of a website or web page in search engine results pages (SERPs). Many people who are searching for services around them will not go past the first page of results. SEM is a form of marketing that improves the ranking of a website in SERPs by paying for ads.
SEO is important because it:
- Make sure your website appears first when potential customers search for your product or service
- Improve brand awareness and credibility
- Get more traffic to your website
- Improve the user experience of your website
What Trends In 2022 Can An SEO Company Help With?
The digital marketing world is always evolving, and your company must learn to adapt to the changes. If you’re searching Google for SEO company California, here are a few things they should be able to help with. First, your SEO company needs to be aware of the following trends:
- Accelerated Mobile Pages- more than ever, people view websites on their phones. An accelerated mobile page means that your website will load quickly on a mobile device.
- Livechat with a bot- Livechat can help with customers even if you’re not available. You can set up a bot to answer FAQs or direct the customer to the right page on your website.
- SSL certificate- this will encrypt information that is sent between your website and the visitor’s browser. This is important for keeping sensitive information, like credit card numbers, safe.
- Sales ready webpages- Your web page must be ready with everything it needs for customers to quickly find what they’re looking for. Whether it’s booking an appointment for a service or buying a product, the customer should be able to do it without any problems.
Your SEO company should also be aware of these changes and be able to help you make the necessary changes to your website.
Finding a Good SEO Company
Finding a reputable company takes a little effort on your part, but it makes all the difference. First, they should have positive reviews from other companies and on popular search engines like Google or Bing. Second, they should be able to listen to your specific business goals and develop an effective marketing campaign.
Last but not least, make sure they’re a company you can trust. Check out their website and see how they communicate with you. If they’re hard to get ahold of or don’t respond, it is probably not worth your time.